LOS ANGELES (October 24, 2016) – Sensis was honored at this year’s ANA Multicultural Excellence Awards, where the cross-cultural marketing agency walked away with the Audio award for the radio spots it produced for USDA’s Animal and Plant Health Inspection Service (APHIS) – the agency responsible for protecting U.S. agriculture from invasive pests and diseases.
USDA APHIS engaged Sensis to create a campaign that would help reduce the amount of prohibited food or plant items that are carried by travelers into the U.S. mainland, while increasing awareness of the threat of invasive species entering the U.S. from other countries. Sensis met the challenge with "Can I Bring It?" – an integrated, cross-cultural advertising campaign that reached multiple targets with tailored, in-language communications in Spanish, Mandarin, and English. Sensis created in-language video, audio, outdoor billboards, digital ads as well as an easy-to-navigate website to help travelers find out if the food and plant items they wished to bring were allowed. The agency’s audio creative is what earned Sensis the ANA Multicultural Excellence Award.
“As an agency with cross-cultural marketing at its core, this is a meaningful win for us,” says Jose Villa, founder and president of Sensis. “Reaching multiple audiences in-culture, while driving measurable behavior change is what we do well, so receiving this recognition from our industry peers at the ANA reinforces our core mission.”
This is the first ANA Multicultural Excellence Award win for Sensis.
About USDA APHIS: The Animal and Plant Health Inspection Service is a multi-faceted Agency with a broad mission area that includes protecting and promoting U.S. agricultural health, regulating genetically engineered organisms, administering the Animal Welfare Act and carrying out wildlife damage management activities. These efforts support the overall mission of USDA, which is to protect and promote food, agriculture, natural resources and related issues.