09.08 - Interactive agency expands search marketing capabilities

Duo of hires adds veteran experience to Sensis’ SEM, copywriting teams LOS ANGELES – Interactive advertising agency Sensis is expanding its search engine marketing (SEM) and creative capabilities with the recent hiring of Rob Kallick as SEM coordinator and Javier San Miguel as Associate Creative Director. Kallick joins San Miguel as the latest Sensis hires helping the agency capitalize on ever-growing client needs for more robust interactive marketing solutions. “We always are looking for niches to fill. Ultimately that is how Sensis was born. We saw a need to fill a niche for interactive multicultural advertising and we have succeeded in doing that,” Sensis CEO Jose Villa said. “With Rob and Javier we are furthering that idea. SEM has become an increasingly valuable part of our business and with the success of our online media and Web development capabilities, we needed to boost our staffs. Rob and Javier come in with extensive journalism experience, and their expertise and writing abilities will allow us to continue developing successful marketing campaigns and building search engine-optimized Web sites for our clients.” Kallick joins Sensis as the agency’s inaugural SEM coordinator within the company’s new search practice launched earlier this year. He will manage Sensis’ SEM efforts including search engine optimization (SEO) and pay-per-click (PPC) initiatives. His main responsibilities include SEO keyword analysis and selection; SEO Web page title, meta tags and Web site content editing; executing SEO strategies for Sensis’ clients; and PPC campaign management and reporting running on Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter, among others. Kallick comes to Sensis from Info.com where he served as a SEO / SEM analyst. In this role he optimized Web sites for higher search engine rankings using extensive keyword research and analysis as well as meta data and page content. Before then as a freelance analyst, Kallick worked with HowStuffWorks.com, Redhotchicago.com and Shopmayu.com to develop link-building strategies to optimize the sites for higher search rankings. San Miguel joins Sensis as its new Associate Creative Director / Senior Web Copywriter. This Hispanic advertising veteran oversees all written content for Sensis’ advertising and Web development clients including content development, research and message development, copywriting and translation (English and Spanish). San Miguel has more than 16 years of English-only and bilingual copywriting and editorial experience in branding, advertising and marketing for national clients including Comcast, TimeWarner Cable, Anthem/Blue Cross, Verizon, H&R Block, CitiFinancial, McDonald’s and Sony. Sensis is a minority-owned and operated interactive agency that is helping its clients capitalize on the more than $2.7 trillion buying power of Hispanics, African Americans, Asian Americans and GLBT consumers. Sensis’ interactive marketing experience includes strategy, analytics and emerging media capabilities such as mobile marketing, blogs, podcasting and online video. The award-winning agency earned a spot this year on the prestigious Inc. 500 ranking of America’s fastest growing private companies and on Hispanic Business’ list of fastest growing Hispanic-owned companies at No. 13. Founded in 1998, Sensis has made an impact for many of its powerhouse clients, including the U.S. Army, L.A. Care Health Plan, the California Lottery, United Healthcare and Sempra Energy. For more information, visit www.sensisagency.com.