Sensis Bureau

May 26

The Social and Mobile World of Hispanic Millennials

By Jose Villa

Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept in using technology in their daily lives and staying connected to the world around them.

Apr 29

Defining Cross-Cultural

By Jose Villa

I’ve discussed how Corporate America is “moving multicultural out of the silos.” Marketplace dynamics are clumsily driving this shift in the form of the total market approach, as brands look to stay relevant and grow in the increasingly minority-majority reality of Millennial and Gen Z popu

Mar 24

It’s Dangerous to Ignore the Impact of Hispanic Millennials

By Jose Villa

The “millennial experts” of today have replaced the “social media experts” of the previous decade. This new cottage industry is driven by demand from large organizations and brands that are still trying to figure out how to make the millennial market work for them.

Mar 15

Game On! receives award for HIV prevention app

By Editor

The Centers for Disease Control and Prevention and the U.S. Department of Health & Human Services were awarded Best in Creative/Design & Multimedia for Game On!, the organizations’ video game Challenge to create an HIV/STD prevention mobile app for youth.

Feb 25

Hispanics and Healthcare

By Jose Villa

While a lot has been written about Hispanics and healthcare, particularly in relation to the roll-out of the Affordable Care Act, not enough attention has been paid to the opportunity they represent. Hispanics are a vital consumer segment for the large and growing healthcare industry, not just a population to be managed.
 

Jan 08

Seven Hispanic Market Stories to Watch in 2016

By Jose Villa

As we begin 2016, we anticipate what the New Year has in store for our industry. I have never been afraid of making predictions, but I think 2016 will be unpredictable. So I’ll instead highlight important stories and trends to track.

Dec 04

Is Hispanic Marketing Dying or Maturing?

By Jose Villa

All industries go through cycles and evolve. Most follow a common trajectory that begins with rapid growth, then slows down, matures and ultimately faces creative destruction (which J.

Oct 01

Replacing the Acculturation Model

By Jose Villa

Hispanic marketing started out in the 1960s as an industry built around language – Spanish language media and advertising to reach recent immigrants to the U.S. During the late 1980s the concept of culture began to replace language as a key strategic foundation of most Hispanic and multicultural marketing. What is culture?

Sep 04

Multiracial Gen Z and the Future of Marketing

By Jose Villa

Millennials are generally believed to be the most ethnically and racially diverse generation in American history. Hispanics (20%), African-Americans (14%) and Asians (6%) make up 40% of the total millennial population.

Aug 06

The Media, Entertainment and Technology World of Crosscultural Millennials

By Jose Villa

Millennials are the most heavily researched and analyzed group in America. Yet most of this research has failed to understand the roles ethnicity and culture play on this highly diverse generational cohort (43% of millennials are either Hispanic, African-American, Asian or of mixed race). This has been impetus behind the Hispanic Millennial Project initiative.